I'd heard there was going to be a full page ad regarding the FDA and the Artificial Pancreas (AP), so I was super-excited to see it. So I clicked the link.
|Image credit JDRF|
Woah. I was stopped in my tracks. I sat there staring at the ad for several minutes, trying to process it all. My initial reaction was something along the lines of, "Holy effing shiitake mushrooms!" Followed soon behind by, "That's so badass!"
I don't think I was the only one shocked by the ad, and I know there's a lot of varying opinions on the decision to run such an ad. For what it's worth, here's my two cents.
I freaking LOVE this ad! So. Much. Yes, the 1 in 20 statistic is quite scary*. Every time I look at the ad, my stomach sinks. Lows scare the living daylight out of me.
But I still love this. I have never seen anything from JDRF be so blunt and aggressive in it's approach. This ad is not aimed at those of us living day to day with type 1 diabetes, or caring for a loved one with T1 diabetes.
It's aimed at the general population. At people who have no idea what it's like to live with T1. That's it's a serious disease. That it's 24/7/365 without a single break. Ever. That people are DYING from this disease. We see the blue candles and live with the fear. They don't. This is not the time or place for delicacy. For being worried about offending people. For, forgive the pun, sugar-coating anything.
I can only hope and pray that this ad has made some people think. Has changed some hearts and minds. Inspired someone to find out more about T1 diabetes, or any kind of diabetes.
I don't place much stock in a cure. I honestly don't believe I'll see one in my lifetime. That's why I am so passionate about the AP. That's where I place my hope.
It's ok if you don't agree with me. But we NEED the AP as soon as possible. LIVES are at stake!
Edit to add: I came across this heartbreakingly honest post regarding the ad from Jessica Apple on A Sweet Life today. You NEED to go read it.
*I contacted JDRF, and they said the statistic in the ad comes from "Several publications by Philip E. Cryer, MD on hypoglycemiacite estimates of death due to hypoglycemia in patients w/T1D, et al." They also said to email firstname.lastname@example.org for more information.